As eCommerce continues to surge, multifamily properties are facing an unprecedented increase in package volume. Properties that get multifamily delivery management right are handling 2–3x more packages while maintaining high service levels and keeping residents...
Shelly Peterson
Shelly Peterson is the Vice President of Smart Package Room at Position Imaging, where she drives the expansion of secure, scalable package management solutions that transform how multifamily communities and commercial properties handle deliveries. With over 20 years of experience in real estate operations, business development, and partnerships, Shelly leverages her expertise to deliver innovative, recipient-focused solutions that streamline logistics and improve performance.
Prior to her current role, Shelly held leadership positions including Senior Director of Real Estate and Director of Sales for Smart Package Room, where she built strong partnerships with property owners, operators, and developers to implement technology that enhances efficiency and resident satisfaction. She also brings proven regional sales experience in the package management industry, where she successfully expanded market presence, grew revenue, and strengthened client relationships. Her deeply rooted multifamily real estate background further spans to both onsite operations and corporate roles in marketing and operations.
Expertise
Articles By Shelly Peterson
What to Look for in an Apartment Package Management System
Package rooms are no longer a minor operational issue for apartment communities. When they overflow, residents get frustrated, staff lose hours of productivity every week, and management ends up reacting instead of planning. Learning how to choose the right apartment...
How to Modernize Your Multifamily Package Room: A Strategic Guide for Operations Leaders
The compound annual growth rate for e-commerce is 14.5% through 2026, signaling what building managers are experiencing firsthand in the form of package pile-ups in lobbies and overfilled package rooms. Your operations teams want to reduce delivery friction and take...



