Shelly Peterson is the Vice President of Smart Package Room at Position Imaging, where she drives the expansion of secure, scalable package management solutions that transform how multifamily communities and commercial properties handle deliveries. With over 20 years of experience in real estate operations, business development, and partnerships, Shelly leverages her expertise to deliver innovative, recipient-focused solutions that streamline logistics and improve performance.
Prior to her current role, Shelly held leadership positions including Senior Director of Real Estate and Director of Sales for Smart Package Room, where she built strong partnerships with property owners, operators, and developers to implement technology that enhances efficiency and resident satisfaction. She also brings proven regional sales experience in the package management industry, where she successfully expanded market presence, grew revenue, and strengthened client relationships. Her deeply rooted multifamily real estate background further spans to both onsite operations and corporate roles in marketing and operations.
Disputed deliveries at multifamily properties always begin the same way. A resident reports that a high-value parcel never reached them, yet the carrier's record shows it was delivered at 2:14 pm. With so many incoming deliveries at the property, staff can’t say what...
Your multifamily property team was staffed for a workload that doesn't match the needs of the week ahead. The schedule allocates time for leasing, renewals, work orders, and resident conversations; however, the week delivers paperwork, data entry, and interruptions...
The question lands late in a design meeting: how many square feet do we give the package room? Someone offers a number they heard on a previous project, then someone else suggests they reduce it by twenty percent to hit budget. That figure goes into the program...