Shelly Peterson is the Vice President of Smart Package Room at Position Imaging, where she drives the expansion of secure, scalable package management solutions that transform how multifamily communities and commercial properties handle deliveries. With over 20 years of experience in real estate operations, business development, and partnerships, Shelly leverages her expertise to deliver innovative, recipient-focused solutions that streamline logistics and improve performance.
Prior to her current role, Shelly held leadership positions including Senior Director of Real Estate and Director of Sales for Smart Package Room, where she built strong partnerships with property owners, operators, and developers to implement technology that enhances efficiency and resident satisfaction. She also brings proven regional sales experience in the package management industry, where she successfully expanded market presence, grew revenue, and strengthened client relationships. Her deeply rooted multifamily real estate background further spans to both onsite operations and corporate roles in marketing and operations.
Data shows that Americans receive an average of 66 packages per person in a single year. In a low-density suburb, that volume stays manageable. In a dense urban core it does not. The U.S. Census Bureau puts New York City at more than 29,000 people per square mile, and...
It's the last Saturday in August and 18 new residents are moving into your community at the same time. Every one of them spent the past two weeks clicking "Add to Cart" on furniture, kitchen supplies, lamps, and bedding, with delivery scheduled to arrive by Tuesday....
Your package room is full by Wednesday. Couriers stack oversized boxes near the door, staff spend too much time searching shelves, and residents wait in line during the evening pickup rush. You cannot expand the footprint, making it impossible to add in extra...