Shelly Peterson is the Vice President of Smart Package Room at Position Imaging, where she drives the expansion of secure, scalable package management solutions that transform how multifamily communities and commercial properties handle deliveries. With over 20 years of experience in real estate operations, business development, and partnerships, Shelly leverages her expertise to deliver innovative, recipient-focused solutions that streamline logistics and improve performance.
Prior to her current role, Shelly held leadership positions including Senior Director of Real Estate and Director of Sales for Smart Package Room, where she built strong partnerships with property owners, operators, and developers to implement technology that enhances efficiency and resident satisfaction. She also brings proven regional sales experience in the package management industry, where she successfully expanded market presence, grew revenue, and strengthened client relationships. Her deeply rooted multifamily real estate background further spans to both onsite operations and corporate roles in marketing and operations.
Most multifamily properties review their technology budget on an annual basis. Few, however, have a strategic plan for spending those funds effectively. The multifamily technology trends that get the most attention during budget meetings rarely match the line items...
Package volume in U.S. residential buildings keeps rising every quarter, and the operations teams sitting under that volume feel it first. Couriers triple-stack the lobby, residents flood the leasing inbox with "where is my package" messages, and front-desk staff...
Online shopping changed everything. Multifamily package management has gone from a back-room task to a daily test of speed, efficiency, and organization. The U.S. Postal Service processed an average of 22.7 million packages per day in 2025, and operations managers at...