Shelly Peterson is the Vice President of Smart Package Room at Position Imaging, where she drives the expansion of secure, scalable package management solutions that transform how multifamily communities and commercial properties handle deliveries. With over 20 years of experience in real estate operations, business development, and partnerships, Shelly leverages her expertise to deliver innovative, recipient-focused solutions that streamline logistics and improve performance.
Prior to her current role, Shelly held leadership positions including Senior Director of Real Estate and Director of Sales for Smart Package Room, where she built strong partnerships with property owners, operators, and developers to implement technology that enhances efficiency and resident satisfaction. She also brings proven regional sales experience in the package management industry, where she successfully expanded market presence, grew revenue, and strengthened client relationships. Her deeply rooted multifamily real estate background further spans to both onsite operations and corporate roles in marketing and operations.
Student housing package management is unlike any other residential category. The volume curve is not driven by holiday shopping or market-rate move turnover. It is driven by the academic calendar, which compresses an entire semester of parcel volume into one move-in...
Step into the lobby of any multifamily property and it’s easy to spot a package management system that’s in need of an upgrade. Couriers are queued up all day long waiting to deliver their package hauls. They brought large tote bags full of standard packages and...
Data shows that Americans receive an average of 66 packages per person in a single year. In a low-density suburb, that volume stays manageable. In a dense urban core it does not. The U.S. Census Bureau puts New York City at more than 29,000 people per square mile, and...