Shelly Peterson is the Vice President of Smart Package Room at Position Imaging, where she drives the expansion of secure, scalable package management solutions that transform how multifamily communities and commercial properties handle deliveries. With over 20 years of experience in real estate operations, business development, and partnerships, Shelly leverages her expertise to deliver innovative, recipient-focused solutions that streamline logistics and improve performance.
Prior to her current role, Shelly held leadership positions including Senior Director of Real Estate and Director of Sales for Smart Package Room, where she built strong partnerships with property owners, operators, and developers to implement technology that enhances efficiency and resident satisfaction. She also brings proven regional sales experience in the package management industry, where she successfully expanded market presence, grew revenue, and strengthened client relationships. Her deeply rooted multifamily real estate background further spans to both onsite operations and corporate roles in marketing and operations.
Picture a Tuesday at 5 p.m. in your high-rise lobby: a resident is asking your front desk staff about a missing package, a new courier with a loaded cart is unsure where to go, the phone rings, and a service request pings your tablet. Stacked together, all in two...
Run the operations math on a 200-unit building. With high annual turnover, you’re processing at least 60 move-outs a year, sometimes more. Each former resident leaves a tail of mail and packages that keep arriving for six to twelve months after they’re gone. That’s a...
The 7pm meeting runs long. Dinner pushes to 8. A flight delay eats the evening, and your resident finally walks through the lobby at 11pm. They don’t want to find a note that the package room closed at 6. They want to grab their delivery and go. This is exactly why...